editor • writer • content strategist
May 2025
I pitched, led, and executed The Kitchn's first-ever 10-day special newsletter program, The Kitchn Cabinet Cure, designed to help readers reclaim cluttered kitchen cabinets with practical tips and expert-recommended products. The package consisted of a landing page, a "welcome" sign-up article, and 10 daily articles that went to a specific subscriber list. I collaborated across product, SEO, email, design, shopping, social, video, and editorial teams to meet deadlines and ensure impact across all channels. The project garnered over 130,000 unique page views and thousands of subscribers, performing 120% to goal.
2024 - Present
Pitched, wrote, and starred in a video series on The Kitchn's Instagram and TikTok highlighting lifestyle tips, demonstrating how they work to increase reach on articles. There are 10+ videos in the entire series, some of which I shot myself from home.
February 2025
I pitched this package on The Kitchn detailing an entire kitchen renovation step-by-step, including costs of everything: labor, materials, expert advice, etc. Collaborated with SEO, product, design, and photo teams, as well as sourcing photos and interviewing the homeowner.
April 2019
As the managing editor of Cal Poly San Luis Obispo's Mustang News, for my senior project, I created a 24-page "campus climate" special edition newspaper that came out one year after a student wore Blackface to an off-campus party, sparking international attention. I collaborated with student reporters to create content for every section centering diversity. I wrote the cover story, interviewing seven prominent campus members involved and affected by the incident, as well as a letter from the editor, and another reported article.. The newspaper received the highest pick-up rate of the year on newsstands, won the Pacemaker award for best special-edition university newspaper in the country, and I was honored with my university's SAGE publishing student award for excellence in journalism.
January 2024
At the height of the Stanley tumbler craze, I pitched a feature where I'd test the most popular dupes of the viral bottle to find which was best. I tested six bottled (and the original) for heat and cold retention, as well as other features. I've updated the article a few times to keep it current as it remains the #1 result in Google for the keyword.
